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Engagement can taken as any likes and comments on a particular post. That amount tallied up, divided by an Instagram page’s total followers, equals the engagement rate.
Having a high engagement rate means that Instagram favours your content so the ability of your content to be discovered greatly increases. It also indicates a loyal audience.
Our very own blog details the best Instagram strategies you can use to ensure your account is in tip-top condition, but if you’re looking for a hands off growth solution to grow your followers and engagement fill out our start now form.
Instagram uses engagement as an indicator as to the performance of a post, and so as it wants to keep its users active and intrigued, pushes high engagement content onto the explore page. The Instagram algorithm rewards content that garners high retention.
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