As a business with a physical store, you want to do everything you can to drive traffic. This means that you want to make everything as shareable as possible, and you want to make it as easy as possible for a potential customer to find you.
So how can you as a business owner take advantage of Instagram location tags?
Let’s start with a simple example. Let’s say you are a custom watch company in London. You specialise in designing and creating high quality and comfortable luxury watches for individuals. These watches put Rolex to shame!
Can your luxury watch company leverage location tags on Instagram? Absolutely! Here’s how.
Let’s say you’ve just finished making a brand new watch for a special customer. It’s beautiful. Instead of just posting a picture of it on your feed, you now upload an Instagram story, tagging your physical watch shop, which contains your brand name, but when clicked, points to the exact location in which your shop situates. Or what if an influencer decides to visit and like the store so much they want to share it with their audience? They can use the location tag and take their followers right to the store!
So is it possible for you to create one of these custom location tags?
While your Instagram growth may well need some help from an Instagram marketing agency like Greedy Growth, you can create a custom location tag relatively easily.
Step 1. Log into Facebook
Since Instagram and Facebook are linked together, (Facebook owns Instagram,) you should start by logging into your Facebook account.
Step 2. Tap Check-in at the top of your Facebook thread
You should see it underneath the status bar.
Step 3. Enable Location Services
To do this, go to settings, then to privacy, then to location services, which allows the Facebook App to know your location.
Step 4. Name Your Location
When you’ve narrowed down your location, type your business name, being careful there are not any typos, and use capital letters for the first word of each name, ie,
Jerry’s Custom Watches, not JERRY’S CUSTOM WATCHES. This is simply for purposes of making sure it looks clean and polished.
If by some rare chance, your business name has been taken, get creative, If two businesses in your local area are named Tom’s Pizza, and the other Tom’s was clever enough to geo-tag their location before you, then tag yours, Original Tom’s Pizza. This will help you try and get the upper hand.
Step 5. Add Your Location
Ignore anything that comes up while you are typing in your location in Step 4. Then look at the bottom of the screen for the add location button and press it.
Step 6. Choose your category.
After you add your location you will be taken to a category section. This is not too important and it won’t affect your ability to leverage your new custom geo-tag, but it does help clarify to new people landing on the geo-tag what it actually is.
Step 7. Pick a physical location
This helps other Instragam followers determine how far your business is away from their phone. As a consequence, the best practice is to pick your physical location from your place of business.
Step 8. Claim your location
Once you’ve completed these steps, do a Facebook search for the name of the business you’ve chosen. Your business should pop-up, and when you find it, you should be taken to a page that says, ‘claim this location’.
So how can it practically help you?
Let’s assume a person is looking for coffee shop in the area. The ‘places’ tab is similar to the ‘accounts’ or ‘tags’ section in that it displays relevant searches.
If you take this into account, a good idea would be inserting the word ‘coffee’ somewhere in your location title when you go to name it, so that when nearby people are searching they have a good chance of finding you!
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